Free logo maker & logo creator

Logos al dente. Toss your business name in the pot, pick a flavor and stir until a tasty logo comes out. Designing is free and everything cooks right in your browser.

1

Ingredients

Flavor
Colors
Makes 12 new variants
2

The pot

pick your favorite

Free logo maker & logo creator, no sign-up

SOUP design is a free logo maker that runs right in your browser. Type your business name, tell the logo creator what you do, and get 12 custom logo design ideas with an icon, font and color palette in seconds. It's built for startups, small businesses, online stores and side projects that need a clean, professional logo fast.

How to create a logo in 3 steps

  1. Ingredients: enter your business name, tagline and industry (for example "coffee shop", "pet grooming" or "auto repair"). The logo generator picks matching icons from 200+ original designs.
  2. The pot: choose a style (minimal, elegant, tech, organic, playful or corporate) and a color family, then stir until you find your favorite logo.
  3. Serve it: fine-tune the font, spacing, icon, size and colors, then download a free logo sample or the complete brand kit.

What's in the $15 brand kit

Your logo as a vector SVG and transparent PNG in high resolution, in horizontal, stacked, wordmark and icon layouts; color, reversed and one-color versions; app icons and a favicon; plus a basic brand guidelines document with HEX and RGB colors, typography, clear space and logo misuse examples. It's a one-time payment, with no subscription.

Logo maker FAQ

Is SOUP logo maker free?

Designing and editing is free, and you can download a 200 × 200 px PNG sample at no cost. The complete brand kit is $15.

How do I make a logo for free?

Type your business name, choose a style and a color family, and edit the logo you like best. You can download the free sample right away; for high-resolution and vector files, get the brand kit.

Do I need an account?

No. SOUP works in any browser, on desktop or mobile, with no sign-up and nothing to install.

Is there a subscription?

No. The brand kit is a one-time payment of $15. There are no monthly fees.

How do I pay for the brand kit?

With PayPal or a debit or credit card through PayPal's secure checkout. In most countries you can pay by card without a PayPal account. Your kit downloads as soon as the payment is confirmed, and PayPal emails you a receipt.

Is SOUP an AI logo generator?

No. SOUP combines design rules, professional fonts and its own icon library, so every logo is clean, editable and vector-based.

Can I edit my logo after downloading it?

Yes. The SVG files open in Figma, Illustrator, Inkscape and Canva, so you or your designer can keep refining them.

Can I use the logo for my business?

Yes, commercial use is allowed. Icons are original to SOUP and fonts come from Google Fonts under open licenses. Since others may pick similar icons, customize your design and check availability before registering it as a trademark.

Which logo file formats do I get?

SVG for web, print and editing; transparent and solid-background PNG for social media; and 512, 180 and 32 px icons for websites and apps.

Logo ideas for every kind of business

Our logo generator recognizes more than 60 industries and suggests matching icons from a library of 200+ original designs. Popular logo ideas:

  • Coffee shop logo
  • Bakery logo
  • Restaurant logo
  • Food truck logo
  • Beauty salon logo
  • Barbershop logo
  • Nail salon logo
  • Pet grooming logo
  • Real estate logo
  • Construction logo
  • Cleaning service logo
  • Landscaping logo
  • Fitness & gym logo
  • Yoga studio logo
  • Tech startup logo
  • Photography logo
  • Music & band logo
  • Clothing brand logo
  • Jewelry logo
  • Law firm logo
  • Consulting logo
  • Travel agency logo
  • Kids brand logo
  • Nonprofit logo

Why small businesses use SOUP

  • Free logo creator. Design, edit and preview as many logos as you want at no cost.
  • Made for your industry. Type "coffee shop", "plumber" or "dog groomer" and the logo maker picks icons that fit your business.
  • Real vector files. SVG and transparent PNG logos ready for your website, social media, business cards and signs.
  • No subscription. One simple price for the complete brand kit, brand guidelines included.
  • Works everywhere. Create a logo on your phone, tablet or computer.

Your complete brand kit

For Brisa Norte

USD 15 one-time payment, no subscription

  • Logo as SVG and transparent PNG, in high resolution
  • 4 layouts and 3 color versions
  • Icons, favicon and brand guidelines

Secure checkout with PayPal: pay with your PayPal account or a debit or credit card. PayPal emails you a receipt. By buying you accept the terms of use, which include a refund if the files fail.